“Learn The Secrets
of Making Better Pizza In Your Own Kitchen Than You Can
Buy In The Pizzeria”
et
me tell you about a little-known fact that most pizzerias don’t
want you to know: They know how to make better pizza than they serve to you!
You may wonder, “If they know how to
make a better pizza, why don’t they do it?” The
answer is simple…
They would make less profit if they did.
The pizza companies are no different from
any other business - their goal is to make the most
money they possibly can. Unfortunately, this means
that the quality of their pizza suffers.
Hi, my name is Beth Haworth,
and let me begin with a confession: I know absolutely nothing
about making quality pizza. If you want to know how to make
an incredibly good pizza, I would be the last person to ask.
I’ve never had to make my own pizzas,
because I’ve had one of the best pizza makers
in the country serving me pizza for the last 20 years and counting. Her name is Beverly Collins.
Bev had a career in the pizza industry spanning
20 years. She worked in Research & Development for the one
of the largest pizza chains in the world. She
pioneered some of the practices and procedures still
in use today.
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A "Beverly Collins"
Pizza |
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When I tell you that Bev is one of the leading
authorities on pizza anywhere - I truly mean it. She took her
pizza-making talents internationally, helping people
make better pizzas all over the world in places like
Canada, the United Kingdom, Hong Kong, Japan, and Germany.
Now, it may sound too good to be true that one of the best pizza makers in the world has been serving
me pizza for over 20 years, but let me assure you,
it’s absolutely true.
In fact, it gets even better: Bev’s
been serving me all of these pizzas for free! Yes,
I’ve never paid a dime for Bev’s amazing pizza creations.
You see, Bev is not just one of the world’s
greatest pizza makers - she is also my mom.
Yes, I spent an entire childhood with a mother absolutely obsessed with making pizza taste
better. (Believe me I’m not kidding when I tell you this…)
Mom came home from work on numerous occasions
with the next greatest pizza idea. And who were her test subjects? Her own family! That means me, my father Tom,
my brother Tim, and my brother Brad. The 4 of us literally tested
mom’s pizza creations for years!
I’ve tried every kind of pizza
imaginable: Fruit pizza. Breakfast pizza. Even chocolate pizza! (I have to tell you, as good as mom was, not all of her pizza
creations were always a hit with the family!)
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Beverly's "Classic Pepperoni"
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Through it all, mom pioneered the
techniques to make the world’s greatest pizza.
Countless people came to our house and ate mom’s pizza.
Raves about the quality of her pizza persisted for years, and
continue to this day.
Mom retired a couple of years back, but let
me tell you, retirement has not slowed her down a bit. She’s
still whipping up the world’s greatest pizzas on a regular basis - every bit as fantastic as they ever were.
Since mom retired I figured she would have
a lot more free time on her hands (yea, right), so I suggested
to her she put her pizza secrets into a book so people everywhere
could create pizza “Beverly Collins style.”
When I proposed the idea to mom, I was hit
with an immediate “YES!”
So mom got to work, busily penning all of
her pizza secrets in preparation for the release of her new “Secrets from Inside the Pizzeria” book. But I got to thinking, a book just wasn’t enough…
No, mom’s pizza was too good for just a book. I didn’t want anybody to make her pizza WRONG! (If you miss just one little thing it
won’t taste like mom’s!)
So I put a professional video crew together
and we turned mom’s kitchen into a “professional
pizza studio!” We filmed mom making her “greatest
pizza in the world” as she narrated and
demonstrated every last one of her pizza-making secrets.
Now I have to tell you, shooting the instructional
pizza video was a blast! But the best part was at the end - pizza for everyone!
 |
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“Secrets
from Inside the Pizzeria” |
We turned mom’s pizza video
into a DVD (run time 57 minutes), complete with 31
page step-by-step eBook for making the world’s greatest
pizza right in your own kitchen!
So that brings us up to today, and that’s
why I’m telling you all about my mother Beverly Collins
- pizza maker extraordinaire herself. Play
the video below to hear a few words from Beverly:
In Beverly Collins’ “Secrets From Inside
The Pizzeria” DVD you will learn:
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Where to find the “secret ingredients”
you can’t buy at the grocery store. |
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The never-before published techniques
of Manhattan’s famous New York pizza makers. |
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The secret of knowing exactly when your
dough is “perfect” (plus how to toss the dough
like a pro)! |
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Why you should never put your pizza dough
on a pan. Plus the secret piece of equipment you must put
in your oven that will make a world of difference in the
quality of your pizza. |
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Why the secret of great pizza is NOT
in the sauce (but we’ll give you our sauce secrets
too). |
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Cheese blend secrets (and why pizzerias
often skimp on cheese) |
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How to make your family and friends exclaim
that your pizza is the best pizza they have ever eaten. |
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Why you should never use chlorinated
(city water) when making your pizza (and the 110° rule). |
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Sources for finding the best pizza ingredients
you can buy in bulk. Get the best for less! |
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The “sea salt” difference. |
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Our secret “licorice” tasting
ingredient. This one will surprise you. |
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Why you must “unlearn” everything
you’ve learned about making bread. |
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The one thing you must do prior to baking
your pizza (this will make your pizza great). |
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How to turn your kitchen into the best
pizza place in town! |
Here are some comments from people (including some who
we invited to call in and share their story) who have recently
tried “Secrets from Inside the Pizzeria.” Your story may be the next to be featured here!
| "We
Just Love Your Video And Book. I Have Made Your
Deep Dish Pizza Twice In 1 Week, And My Wife Loves
It" |
— Gordy,
Connecticut |
“Beverly,
We just love your video and book.
I have made your deep dish Pizza twice in 1 week my wife
loves it.
Today I found a food distributor
in my area who carries the flour you recommended. He
supplies our area pizza shops with it and they love
it. It only cost me $11.00 for 50 Lbs. WOW cheap!
Gordy
P.S. Got 4 dough balls in the
fridge now — cant wait for them to be ready to
go. Made a few extra so I could practice tossing, LOL.
Thanks again!” |
| "The
Very First Pizza I Made After Watching Your Video
Was A Great Success, Far Exceeding My Expectations,
And My Family's Expectations" |
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— Brian,
Chino Hills, California |
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“Hi Beverly,
this is Brian Dreiling from Chino Hills, California.
Just a quick note to let you know how much I enjoyed
your "Secrets From Inside The Pizzeria"
book and video. I have tried for years to make a
decent pizza, and either the sauce or the crust
— or both — were disappointing. Needless
to say, I was very excited to try your method of
pizza making. The very first pizza I made after
watching your video was a great success, far exceeding
my expectations, and my family's expectations. I
am now a pizza-making rock star!” |
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| "Your
Book And DVD Are What I Have Been Searching For
All These Years. I Am Confident That I Will Soon
Be Able To Make A Real Pizza At Long Last!" |
— Christopher,
California |
“Dear Beverly,
I am a 77 year old retired photographer born and brought
up in Brooklyn, New York. I had my first pizza when
I was about 14 or 15 and, like so many good things in
life, I didn't really know what a good thing I had until
I didn't have it anymore.
I moved my wife and four children to California in 1965
and was appalled at what passed for pizza on the West
Coast. I searched out and tried many different pizza
recipes, but there just wasn't anything to compare to
the New York pizzas of my youth.
But then, along came Beverly K. Collins. Your book and
DVD are what I have been searching for all these years.
I am confident that I will soon be able to make a real
pizza at long last!” |
| "I'm
New To Pizza Making And I've Already Made Two Winners
Relying On Your DVD" |
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— Bill,
Phoenix, Arizona |
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“Hi Bev,
this is Bill Little from Phoenix, Arizona. I just
wanted you to know that I think your video presentation
is wonderful. I'm new to pizza making and I've already
made two winners relying on your DVD. One was a
Chicago style, and the other was a New York style.
My wife thinks the crust on the New York style is
the best she's ever had — and since I made
it, how can I disagree! So thanks very much!” |
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| "It
Beats Gino’s East In Chicago, A World Famous
Place" |
— Wayne,
Montana |
“Hi Bev,
I just made the best pizza I have
ever tasted. Am I’m one picky SOB! I simple can’t
believe it. I don’t think it can get any better
than this, at least to my taste. It beats Gino’s
East in Chicago, a world famous place.
Just prior to making your pizza,
I called my local bread class retailer called Shar’s
Bosch Kitchen and she totally dismissed all your claims
about protein/gluten and said it’s all wrong &
that I need to take her bread & cooking classes!
I being a gentleman politely ended the conversation
& started making a dough, from what you said would
work. I still can’t believe how good it turned
out!” |
| "My
First Attempt At Your Technique Was Flawless. I
Was Sitting In Front Of My Keyboard Eating A Slice
Of New York Pizza That I Made In My Arizona Kitchen!" |
— Sandi,
Mesa, Arizona |
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“Hi
Bev, this is Sandi Miller from Mesa, Arizona.
I just wanted to let you know that I have been
trying in vain to make a real New York style pizza
since 1987, when
my best friend and I traveled to New York and
discovered this little taste of heaven. I have
to admit I was a little skeptical at first, because
you made it seem so easy and I thought "what
could you possibly know that I didn't learn in
the last 20 years?" But I have to tell you,
my first attempt at your technique was flawless.
I was sitting in front of my keyboard eating a
slice of New York pizza that I made in my Arizona
kitchen. If I could see you right now, I would
hug you! Thank you so much. ”
P.S.
My husband and kids thank you, too! Here's a picture
of me and my artichoke/red onion pizza. Delicious!
These are my husband's favorite toppings.” |
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| "Now
That My Own Pizza Is So Incredible, I Don't Have
To Travel To Enjoy Authentic NY Pizza!" |
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— Karin,
North Dakota |
“I did have pizza in Manhattan
eventually, but my first NY pizza was in upstate. It
was just as good in Buffalo believe it or not! I was
lucky enough to ask the right person on the street where
to go for good pizza and I wasn't disappointed.
I've been raving about NY pizza
ever since and search out good pizzerias when I travel,
no matter where that may be. But now that my own pizza
is so incredible, I don't have to travel to enjoy authentic
NY pizza! I can't tell you what a gift that is to me.
I feel kind of silly getting so excited about it, but
I just can't help myself--IT'S SO GOOD!” |
| "Perfect
Crust, Perfectly Cooked, Perfectly Done ... Just
Perfect All Around." |
— Paul,
Michigan |
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“I've
been trying to make pizza for years and it kept
getting better every time but that perfect crust
always eluded me. Every time we ate pizza out
I was tempted to work in a pizzeria for a day
just to find out what I was doing wrong. Turns
out I was using the right ingredients but my technique
was a dead end.
I don't purchase much online
but the ad for your DVD got me. I followed your
instructions to the letter and my pizza came out
perfect first time! "WOW! You got it!"
were my wife's first words. Perfect crust, perfectly
cooked, perfectly done...just perfect all around.
I'm attaching photos of the crust before and after
baking so you can see.
As soon as I handled the
proofed dough I knew it was very different. Thanks
for the secrets. That was the best money spent
in a long time. I live in the Detroit area and
there's a pretty good selection of pizzas but
I'll never eat pizza out again!” |
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| "I'm
A Visual Person And Your Video Is Done So Well That
It Was One Of Those "AH-HA!" Moments For
Me" |
— Stephanie,
Vermont |
“I'm a visual person and
your video is done so well that it was one of those
"AH-HA!" moments for me. I practically fell
down the stairs rushing to the kitchen to get started
after I finished the video.
Incidentally, it was about 6:30
a.m. when I finished watching it and my groggy husband
heard ladies' voices and was afraid to come out of the
bedroom--he thought I had early morning guests. Then
he realized it was "pizza talk" and he just
rolled his eyes and went back to sleep. Let me tell
you he wasn't rolling his eyes when that first pizza
came out from the oven!” |
| "Hundreds
Of Pizzas Were Made By Me And All Of Them Fell Short
Until Tonight! Your Video Was My Holy Grail" |
— Donnie,
Michigan |
“I took your advice and
changed the way I was attempting to make pizza. All
I can say is that I am indebted to you for all your
efforts. My quest started almost five years ago - hundreds
of pizzas were made by me and all of them fell short
until tonight! Your video was my Holy Grail. The key
of course is the flour and low and slow. I had searched
the internet many times in the last few years looking
for guidance and lucky for me and my family we found
you! I'm forever grateful.” |
| "I
Will Be Able To Have New York Pizza In Peoria, Illinois" |
— James,
Illinois |
“We used your method and
it worked great, especially for my first time. I have
tried for years to get close to N.Y. pizza crust. But
after years of trying to tweak this and that I even
brought back some New York City water. I just about
came to the conclusion that I could not do a thin and
chewy crust. Using your secrets I got closer than ever
before. I still need to work a bit on the sauce. Once
I do that I will be able to have NY pizza in Peoria,
Illinois. Thanks so much. The info was well worth the
investment.” |
| "There
Is No Way I Can Ever Purchase Pizza Again" |
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— Steven,
California |
“Here is the problem: MY
own "Secret Sauce" using your techniques,
and the dough my wife made using your recipe and the
correct flour...well there is no way I can ever purchase
a pizza again...the ones we make are flat out better
tasting, better looking...what is wrong with that? Well,
now I can't share with my children the experience of
going to a pizzeria. There is some good news! I now
get to share with my family an even better tradition,
that of making our own “better” pizzas.” |
| "It's
Been A Lot Of Fun As We Continue To Make Our Perfect
Pizza" |
— Thomas,
Connecticut |
“My wife, 5 kids and myself
enjoyed your video very much. It has become our most
watched video as we try to master your every suggestion.
The kids and my wife loved my first attempt of homemade
pizza after watching your video. We all learned a lot.
It has also been the beginning of a tradition that I
am sure my children will carry on. I had done a lot
of research for instruction regarding making homemade
pizza. Yours was and is the best. (very simple) My children
now request I make pizza every day. It's been a lot
fun as we continue to make our perfect pizza. Thank
you and God Bless.” |
| "Thank
You For Sharing This Data With Me. I Consider This
A Great Find" |
— Bill,
Kentucky |
“This was not my first pizza
as I considered myself a good pizza maker. I used your
recipes and I must tell you that I was very impressed
with the results. The pizza was great and I finally
feel that I can exceed the pizza parlors in the preparation
of this great dish. Thank you for sharing this data
with me. I consider this a great find. As you know,
making the dough is not difficult but a good workout.
Pizza is and has always been a favorite meal and now
I excel in its preparation. I even went out and bought
a new Kitchen Aid Mixer. The dough hook takes all the
work out of the dough preparation. Thank you again for
the great information.” |
| "The
Neighbors All Love Me Because There Was No Way I
Could Eat All The Pizza I Was Producing" |
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— Bert
"Chip", Washington |
“My first pizza came out
great! I used to live in south Chicago and I frequented
a pizza establishment called Freddie’s on 31st
street near Halstead. I loved their pizza. The first
pizza I made was pretty close to Freddies. Each pizza
thereafter got me even closer. Now I think I have it
spot on. The neighbors all love me cause there was no
way I could eat all that pizza I was producing in my
pursuit for a 31st pizza. Thanks so much. I had been
struggling for so many years with lackluster results.
There is one problem though, now all the neighbors want
my pizza because they say its better than anything here
in Spokane, WA. I'll keep working on finessing it to
perfection.” |
| "Thanks
So Much For Your Time And Sharing Some Trade Secrets
With Us" |
— Cathie,
Oregon |
“Well, my pizza is just
a big hit, plus homemade and lower in price. Your video
was very informative and I enjoyed it a lot. I like
the DVD because I can have my laptop in the kitchen
and just play the parts that I need to refer back to.
Your video really answered my questions and made me
consider some others and when all is said and done,
I'm just enjoying myself creating new pizza combinations.
I've also made Stromboli and Calzones from the dough.
Thanks so much for your time and sharing some trade
secrets with us. Now when I come home from work at 2
or 3 in the morning I can whip up a fresh pizza and
enjoy. (I did that last night) Again thanks for sharing
your pizza knowledge. |
"Bev,
I Have To Say For The Small Price I Paid For Your
Video And It's Information, You Have Saved Me
Countless Hours Trying To Bake A Pizza That I
Truly Love" |
— Gordy,
Vancouver B.C. |
“Well, I must say that every
thing you have said regarding the quality of the finished
product was true. I was totally amazed on how the pie
turned out. The crust was every bit as tasty as you
stated in your video. I live in a area that has many
choices for pizza, but none hold a candle to what I
can produce in my own home - well there may be one and
he's an old timer. As to the sauce, well I have come
up with a unique flavor that is just out of this world.
It's funny that the family is already in line before
the pizza comes out of the oven. Bev, I have to say
for the small price I paid for your video and it's information,
you have saved me countless hours trying
to bake a pizza that I truly love. I would urge anyone
who loves New York style pizza, this is the way to go...Thanks
Beverly.” |
"I've
Been On A 40 Year Search For The Right Recipe
And My Search Finally Ended When I Stumbled Across
Your Web Site And Ordered Your Wonderful Secrets
From Inside the Pizzeria." |
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— Victoria,
Ohio |
“I've always known that
the secret to great pizza was the dough.....the crust......the
foundation. I've been on a 40 year search for the right
recipe and my search finally ended when I stumbled across
your web site and ordered your wonderful "Secrets
From Inside the Pizzeria." You are angels sent
from heaven.....I guess the good Lord figured I had
put in the time and now deserved the reward. My very
first pizza using your secrets was sooooooooooo incredible!!!
It was difficult for me to wait the two days for the
dough to proof, but it was worth every looooooooooooong
minute!
Thank you, thank you, thank you for sharing your many
years of experience and your pizza know-how with us
pizza lovers of the world. You deserve to make a million
dollars......I hope you have!!!!! ;-)” |
"You
Have Saved Us A Ton Of Money (At Least $100 A
Month) And Solved A Mystery That Has Been Plaguing
Me For Years" |
— Monica,
Oklahoma |
“Just made my first pizza
using your technique last night....WOW! Everyone absolutely
loved it...The crust was perfect, just like our favorite
pizza joint and the sauce was even better...Loved the
cheese suggestions too. Thank you so much...You have
saved us a ton of money (at least $100 a month) and
solved a mystery that has been plaguing me for years!
Thanks Again...We love you!!” |
| "Look
Out World, Here I Come!" |
— "The
Old Man" |
“Well, I'm 75 and I have
been fooling with these things for about 50 years since
the children loved them from the beginning, and cooking
in general has always been my hobby of choice. I had
brainwashed myself into believing you had to have a
wood fired brick oven to emulate the commercial guys.
However, when I was surfing and found your page I thought
I'd give it a try. I had just finished building my first
pizza and discovered the so called "bread baking
technique" I had been using was, as you said, absolutely
backwards. The results were gratifying, the sauce was
really good but I need to get the hang of handling the
dough since I had been using the rolling pin (gasp)
and slow rise technique. Thus far spinning and handling
the dough as you do in your DVD has produced quite a
few seldom used four and five letter words. So, onward
and upward. "Look out World, here I come!"
If you ever get here to big 'A,' LMK and I'll have you
show me the handling mechanics of fooling with dough.
Bring your Old Man along, too. We'll have a ball. The
Old Man” |
| "I
Have Been Making Pizza Since 1972 And This Takes
The Cake" |
— Del,
California |
“Have been making pizza
since last Saturday and again tonight. You do the work
and I get all the credit. The product is very good.
I have been making pizza since 1972 and this takes the
cake. A big Italian man from Falbrook CA used to come
here and showed me how to make it - sauce and all -
but it does not come close to this.” |
| "The
Best First Attempt Ever. The Dough Sparkled." |
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— Chas,
Delaware |
“I have been making pizza
for decades. I started with the Chef Boy-ardee thing
in grade 7, 1967 and discovered via a pamphlet from
Mazola cooking oil a recipe for pizza crust. It worked
for a long time. Getting to the point, my first pizza
with the information about the flours and the methods
used was brilliant. The bit about treating pizza dough
completely different from bread dough was a key statement.
I acquired the pizza flour mentioned in your course.
My brother was visiting from Bermuda, where you can’t
get good pizza. He was excited and I wasn’t sure
his expectations would be met. Well, I can’t begin
to tell you how excited I became when I started handling
the floured dough. I knew from previous experience that
“This Was It!” – the dough I was looking
for all these years.
I began tossing it around with
confidence because it never threatened to tear. Soft
and durable. Now that’s a bit of a paradox, but
I’m trying to explain as well as your pizza course
did. On to the peel and was smothered with San Marino
tomatoes from Italy, some caramelized onions, porchetta,
black olives, mozzarella, provolone, friulano, and white
cheddar cheeses, portabella and crimini mushrooms. Parmesani
Reggiani was grated on top. Into the oven. The best
first attempt ever. The dough sparkled. It had those
big bubbles that pizzeria pizzas get. Some people puncture
them, but I think they have a unique texture and add
character. The best feeling about the whole thing was
participation in the kitchen: the pizza party helping
with the build and the anticipation of the creation.
Have you ever looked at someone when they are biting
into a slice of pizza? You see their eyes above a smiling
crust. So in the end I offer further proof that pizza
makes you smile! You have to form a smile to bite a
slice. Thanks Bev for all your info and follow up inquiries.” |
| "I
Have Enjoyed Knowing The Secrets" |
— Larry,
Iowa |
“I have enjoyed knowing
“the secrets.” I also have obtained good
results with this flour making my San Francisco sourdough
bread. I have also included some of my starter in the
pizza dough and have had good results. As for your teachings,
the flour makes a great dough and I feel the money spent
was worth it to get this information. I also found the
sauce recipe very useful. I was using too much garlic
and I was afraid to use that much hot stuff in fear
of making my wife cranky. The sauce is quite hot when
tasting it out of the pot but as a sauce on the pizza,
it is great!” |
| "After
This Short Time, You Have Already Dispelled Some
Of The Myths Under Which I Was Brought Up. I Dare
Say That Most Of The Cooks In America Are In The
Same Boat" |
— Kathleen,
Missouri |
“Thank you so much for the
great information you have provided. I have already
learned so much and expect it to only get better as
we go along. It is turning out to be much more than
I had expected. Especially the fact that you obviously
care whether or not we enjoy the course and gain helpful
knowledge from it. My family really loves pizzas and
mine have not been the best in the past. When I finish
working with your course I fully expect to be an expert.
After this short time, you have already dispelled some
of the myths under which I was brought up. I dare say
that most of the cooks in America are in the same boat.
The good part is, I will be stepping out of that boat
very soon....thanks to you.” |
You
Are Right On The Money When You Say The Dough
Is The Most Important Part. My Pizza Is Outstanding
Now." |
— Joe,
Florida |
“Hello and thank you for
the great DVD. The sauce you give is good, but I'm Sicilian
so I changed it a little. But my Grandmother, who is
not with us anymore, made the best home-made pizza ever.
Her secret, she always told me, was the dough. I'm sorry
I was too young to listen and learn from her. But your
dough is the closest, and the best I ever made. Thank
you very much. You are right on the money when you say
the dough is the most important part. My pizza is outstanding
now. Thank you. I will keep trying to make the perfect
pizza, and your DVD has helped me very much. Thank you
again.” |
"Your
Program Taught Me Things I Didn't Know About Making
Pizza And The Results Are Outstanding." |
— Jim,
Washington |
“Since purchasing "Secrets
From Inside the Pizzeria" I have made 6 pizzas.
Each has been better than the last and I am exceedingly
happy with the results. I have tried to perfect my own
pizza for the last 50 years. My first slice of pizza
was on a visit to New York in 1957. I fell in love with
pizza and have been buying at various pizza parlors
and making my own ever since. I had all the equipment
you mentioned and felt I made a very good pizza. Your
program taught me things I didn't know about making
pizza and the results are outstanding. Thanks to you
I feel I am on the verge
of making "my" perfect pizza. (my grandchildren
love it too). Thanks.” |
"As
Soon As I Watched Your Video It All Fell Into
Place And All Of My Questions Were Answered" |
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— Michael,
Colorado |
“I have been studying pizza
for over three years and had made a lot of progress.
As soon as I watched your video it all fell into place
and all of my questions were answered. I can and have
made better pizza than my favorite pizza Candelaris.
The owner is a fifth generation Italian specialty sausage
maker, so I can buy his product and put it on my own
pizza. The crust is everything you said it would be.
Made six pizzas for my shift crew at the plant and they
said it was the best ever. So needless to say I am one
more extremely satisfied customer. The veggie pizza
which allows the crust to get top billing is the best.
Thanks for sharing your knowledge with the rest of us.
It was worth every penny!” |
| "I
Made Pizza For My Family And They Thought It Was
Fantastic." |
— Maria,
Arizona |
“Your pizza recipe is one
of the most outstanding bits of information I’ve
ever purchased. I made pizza for my family and they
thought it was fantastic. Your recipes were concise
and supplies of flour are located at a military commissary
nearby.” |
"My
Class Is Actually On Finger Foods And Pizza Was
Not Part Of The Agenda But I Wanted Them To Experience
It" |
— Bob,
Illinois |
“I made another pizza last
night so that it would be ready when my students arrived.
The previous week I informed the students about the
differences in flours. My class is actually on finger
foods and pizza was not part of the agenda but I wanted
them to experience it. They went crazy over it. One
student took some home to her teenage son who said it
was the best pizza he ever had. We prepared five other
appetizers last night and, of course, people eat as
we go so there is quite a bit of food. I had planned
on taking pizza in this morning to co-workers. There
was nothing left to bring in. Thought you would like
to know.” |
"My
Son Is A Chef Here In NYC. My Son And I Watched
The DVD And He Kept Saying Go Back, Go Back, Let
Me See That Again." |
— Tony,
New York |
“First I will tell you how
passionate I feel about pizza. I'm writing this on SuperBowl
Sunday waiting for the game to start. Pizza is definitely
on the menu, as is a homemade Italian sausage on a homemade
roll, homemade meatballs, ribs and (I can't wait) lemon
chiffon pie, chocolate peanut butter pie and my Mom's
apple pie.
Now...thank you for the video,
and eBook. You can always learn more stuff about pizza.
My son is a chef here in NYC. My son and I watched the
DVD and he kept saying go back, go back, let me see
that again. With everything that I know, and I thought
I knew, I learned more stuff about pizza from your DVD.
I followed your sauce making technique and I like it.
The sauce that I've been making is a little heavy on
the oregano and garlic. I like your approach. I want
to thank you again, and also for the resources.” |
"I
Could Make Some $$ With These Pies!" |
| |
— Tom,
Vermont |
“The last one was by far
the best pizza I've ever made (and I've made hundreds
of them). The dough was room temp and rolled out nicely.
I'm making more dough today and will shorten the mixing
time and the amount of flour. My office manager Christy
thought the pizza was great. It was very simple: mozzarella
cheese, homemade Canadian bacon, fresh parmesan cheese.
FYI, I use a pizza sauce called Don Pepino (I have to
order it online). Best I've ever tasted. I could make
some $$ with these pies!” |
"Thank
You For Starting Us On A New Cooking Adventure" |
— Susan,
Arizona |
“I am so impressed that
you take a personal interest in your customers! This
is my first experience with someone who really cares
about their customers' use of their product, other than
a "customer service" situation where you can
call to return something that was not what it was advertised
to be. HOW REFRESHING!! I ate the remaining piece of
my half of the pizza this evening as a snack. I put
mushrooms and black olives as well as pepperoni on my
half. My husband only likes pepperoni and black olives.
It was still delicious a day after cooking - even cold.
Thank you for starting us on a new cooking adventure.” |
"
I Came Across Yours And Decided To Give It A Try.
And Sure Enough The Very First Thing On The DVD
Was The Four - Ahah! I Knew It!" |
— Jim,
Montana |
“I received the DVD and
have watched it 6 or 7 times. It far surpassed any expectations
I had, because as you know, you can get some pretty
lousy stuff off the Internet. The DVD is great! What
interested me in the DVD was the fact that when I was
a young kid growing up in and around the Philadelphia
area, I worked in a pizza place. I started out as delivery
and worked my way to manager in a year or so. I knew
everything about everything except the pizza dough and
sauce. When the pizza dough was made, I had to leave
the back of the store until it was finished - that was
a family secret - and the same with the sauce. Over
the last couple of years, I have tried to replicate
that pizza in the kitchen, without much success. My
poor family. Although they said some of the pizzas were
good, and they were, I was not satisfied because the
crust just wasn't what I remembered as a kid.
You see I also delivered newspapers
and one of my customers was an Italian New York Style
pizza parlor and they always had a slice waiting for
me when I delivered the paper. Anyway, for the past
two years I struggled to perfect the dough, but just
couldn't get it. I knew it had to be one ingredient
that wasn't right and I always suspected the flour.
I searched the internet high and low, and all of the
recipes were the same as I was using, but not one would
give specifics. Then I came across yours and decided
to give it a try. And sure enough the very first thing
on the DVD was the flour - Ahah! I knew it! Also good
tip on the food processor regarding temperature - I
didn't realize that would have an effect, but now that
I know, it makes sense. Thanks again.” |
"The
Biggest Improvement Trick For Me Was Using The
Screen For Initial Pizza Cooking And Making My
Own Sauce And Cheese Blends" |
| |
— Dave,
Massachusetts |
“My pizza making has improved
greatly! My pizza dough recipe has always been pretty
good & is pretty much the same as yours. The biggest
improvement trick for me was using the screen for initial
pizza cooking & making my own sauce & cheese
blends. The screens now allow me to get the "perfect
crust" every time. While tasting & blending
sauces & cheeses before using them seems like a
very basic thing, I never did it previously. Now it's
the only way to go for me. Friends that join me for
"Dave's Pizza Dinners" are amazed by both
the quality & taste of my pizzas!” |
"The
Pizza Is So Good I Have Apologized To My Family
And Friends For Serving Them Substandard Pizza
Using My Old Dough Recipe" |
— Jennifer,
Maine |
“I have been making pizza
for a long time using bread flour and a slow rise method.
I had the pizza peel, and have always baked them on
a stone. Using the flour that you recommended made a
tremendous difference in the quality of the pie. On
a humorous note the pizza is so good I have apologized
to my family and friends for serving them substandard
pizza using my old dough recipe.” |
"Thanks
For Putting Together Your Program. It Is Great" |
— Michael,
Oregon |
“I am the king of pizza
in my neighborhood. Everyone is so impressed with my
pizza skills. Have made three batches and am getting
better each time. I love it. I had cancer of the throat
this past summer and while I was not able to eat I developed
a desire to learn to cook. Pizza is my first try and
I am quire pleased. I have purchased all the goodies
to make pizza and just have to practice on the crust.
From your recipe my crusts are good. I just have to
practice so they are great. Thanks for putting together
your program. It is great.” |
"Thanks
To You, Your Video And Of Course The Flour, I
Am In The Lead On Pizza Pies!" |
| |
— Jason,
Pennsylvania |
“I LOVE PIZZA! My first
pies were good, I made three batches of dough and after
5 days of proofing I made them for my two kids, best
friend and nephew. They and I were impressed. I've been
in food service business for 17 yrs. NEVER the Pizza
business though. I made dough at home from mixes that
did not do half as well. Tonight, I watched the video
again and realized that I had changed-up some of the
procedures; what to add when, how long for this or that.
And again my pies have been impressive. Last Friday
night I made my own secret sauce and it was pretty good
too.
Saturday night after the Mardi
Gras parade most of my family (Large Family) and a few
friends came back to my house for some poker and a few
cocktails. About Eleven they were getting hungry AGAIN
and I took out two batches of dough and made three pies.
I was not prepared with topping and made one pepperoni
and two with cheese. They were really complimentary
on these pies. Being from Louisiana ALL the men cook
as much, if not more than the Ladies. I have several
men in my family that have/still are in the food service
biz and it is ALWAYS a competition. Thanks to you, your
video and of course the flour, I am in the lead on
Pizza Pies! I have ordered a Kitchen Aid food processor
and am looking forward to making batches of dough with
this (new to me) procedure. Once again, thanks for the
video.” |
"Your
Knowledge Was A Very Important Step For Me And
I Just Wanted To Say Thank You" |
| |
— Steve,
West Virginia |
“Well, I have tried your
recipes for the dough and the sauce. I am very pleased
with the results. This was not my first time making
pizza dough but, it was my first time to make sauce.
You are right in saying that you need to take it "
low and slow.” My very first pizza from your recipe
didn't look very good, but it did taste good. I used
a bread maker and then muscle power. I'm not to fond
of either one.
I went out this past weekend and
purchased a Kitchen Aid mixer. What a big time saver.
The dough turned out much better. I am very pleased
with your CD that I bought and I would recommend it
to anyone. It is well worth it. I am planning on opening
a pizza restaurant this fall. I have made plans to go
to the Pizza Expo in Las Vegas next month to learn and
gain all the knowledge that I can. Opening a restaurant
is something that I wanted to do for a very long time.
Your knowledge was a very important step for me and
I just wanted to say thank you.” |
"I
Appreciate The Wisdom You Poured Into It" |
| |
— Marcello,
New York |
“I am retired and looking
for something to use up all this excess energy I have.
I am in the process of researching the possibility of
entering the pizza business. I have a great location
in mind, and am looking up the costs of equipment, etc.
Your book has been very helpful, as far as the process
of making great quality pizza, and I appreciate the
wisdom you poured into it.” |
"The
Best Pizza I Have Ever Tasted And On My Very First
Attempt." |
| |
— Brad,
U.S. Navy stationed in San Diego |
“I made my first two pizzas
from your instructions last night. One for me and one
for the couple that live in the other half of my duplex.
UNREAL!!! Cooking is my hobby and I am pretty good at
it. But, I have never once been able to come up with
a homemade pizza I was happy with. The pizzas I made
last night were pepperoni, mushroom, black olives and
Vidalia onions. It was beyond a doubt THE BEST PIZZA
I HAVE EVER TASTED and on my very FIRST attempt.
I delivered the one for the neighbors
and they were at my door less than two minutes later
demanding to know how I did that! I took two left over
pieces from mine into work today and gave them to a
pizza freak who works in one of the local franchises
and brings it in to reheat for lunch almost everyday
and he refused to believe I made it myself. One comment
he made was interesting: "What amazes me most is
that this is pizza reheated the next day and it's STILL
the best pizza I ever tasted!" So add my accolades
to the many others you have received. Your pizza making
course is absolutely everything you claim and THEN SOME!!!
Thank you so much! Brad C., U.S. Navy stationed in San
Diego.” |
"I
Gotta Tell You .. The Pizzas Were Fantastic" |
| |
— Ralph,
Michigan |
“Thanks Beverly for the
email. I am a pretty experienced bread maker and have
made many pizzas but your techniques are very different...
sooo anyway.. I ordered the flour and did pretty much
exactly as you showed on your dvd.. i gotta tell you
.. the pizzas were FANTASTIC... I ate far, far too much
but after a little wine and all... I got carried away.
But they were memorable to say the least.. I made three: one with a cheese blend, one a white pizza, and a pepperoni and cheese.. All were most fantastic.. the crust was
absolutely the best ever. Thanks for all... I look forward
to making many more.” |
"I
Can't Say Enough Great Things About Your Instructions" |
— Krista,
California |
“I've had your "Secrets
From Inside..." for about 2 months now and my family
and I are so pleased. We've done several make your own
pizza nights using 8 inch individual pizza screens.
My best success has come since receiving my FibraMent
baking stone that you suggested. What a great crust!
Crispy and chewy without any burned or charred
taste; way better than the overpriced, charred tasting,
no flavor sauce, hardly any cheese pizza we had not
long ago.
We have also tried "white
pizza" with garlic and olive oil topped with mozzarella,
asiago, and parmesan. Wow! We also tried to replicate
a "Pizza Pot Pie" we saw on Food Network.
It was great! The crust was chewy and well browned,
and everything inside was hot and gooey. We loved it.
I can't say enough great things about your instructions.
Thanks so much.” |
“Secrets from Inside the Pizzeria” was
created so people just
like you can make better pizza in your own kitchen than you
can buy in the pizzeria.
Yes, we know that’s a pretty bold claim…
That’s why we’re willing to make the following guarantee:
100% UNCONDITIONAL
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Now that’s literally putting OUR money
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When you make mom’s pizza in your own
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me I’ve heard them for years).
I cannot overstate how far from “ordinary”
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to see what I mean! Whether you're an experienced chef or if
you've never made a pizza in your life, “Secrets
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We allow other web sites to sell “Secrets
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guide ebook for $39.95. But for a limited time get it right
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